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Category:1930 births
Category:Living people
Category:Bengali writers
Category:Bengali Hindus
Category:Indian children's writers
Category:Bengali people
Category:Oriya-language writers
Category:Writers from West Bengal
Category:20th-century Indian novelists
Category:20th-century Indian short story writers
Category:Indian male novelists
Category:20th-century Indian male writers
Category:Novelists from West Bengal
Category:21st-century Indian novelists
Category:21st-century Indian short story writers
Category:21st-century Indian male writersConsumers want to know what they are paying for. It is important for companies to understand what the consumer will pay for a product or service and plan accordingly. A number of companies have introduced a concept called “value pricing” to convey to the consumer what it is they are paying for, including the company, the producer and the business model.
Value pricing refers to price-based competitive differentiations that clearly communicate what consumers are paying for by referencing a variety of factors, including product attributes, supply chain transparency, and customer preferences.
Existing techniques for value pricing, however, are cumbersome and ineffective. For example, most techniques are manual, and as such, are limited to discrete case studies and not scalable to a business-wide adoption. Furthermore, most existing techniques involve a labor-intensive evaluation process, where a product or service is evaluated in a number of different contexts. Often times, these evaluations are subjective, and do not translate into clearly defined pricing points that would be understood and adopted by the consumer. + "";
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